API BaaS features

Edge Developer Services includes a backend-as-a-service (BaaS) solution that provides developers with access to a flexible data store and enables you to quickly integrate valuable features into your app, including social graphs, user management, data storage, push notifications, performance monitoring, and more.

Using API BaaS, you can set up your own cloud-based data platform in minutes instead of months – no server-side coding or back-end development needed. This allows your team to focus on developing the rich features and user experience that truly differentiate your app, rather than on the time-consuming details of implementing core back-end services and infrastructure.

Data storage & management

Application data

At the core of API BaaS is a flexible platform that can store any type of application data, from simple records like a catalog of books to complex associations like user relationships. No matter what type of data drives your app, you can store it as collections of data entities and immediately perform complex queries or full-text searches on any field. You can also create custom entities with custom properties, giving you the ability to store data and context in a way that makes sense for your app.

To learn more about entities and collections, see API BaaS Data model.

For a complete list of the default data entities available, see Default Data Entity Types.

Files & assets

Images, video, and audio are key components of a great app experience. With API BaaS, you can upload and retrieve binary objects from the same data store as the rest of your application data, eliminating the need to set up content delivery networks (CDNs) and easing implementation. We handle all the back-end details that keep your content quickly accessible.

To learn more about files and asset storage, see Uploading files and assets.

Flexible data querying

One of API BaaS' most powerful features is the ability to perform SQL-style queries and full-text searches on data entities, as well as their properties. This lets you quickly retrieve specific data entities based on multiple criteria, then utilize that data to power social features, target push notifications, perform user analysis, and more.

Learn more about querying app data, see Querying your data.


Entity relationships

You can create relationships between data entities to help build features, improve user experience, and contextualize data. For example, you might associate a user with their devices to capture valuable geolocation data, create relationships between users to build social graphs, or implement popular features such as activity streams.

To learn more about entity relationships, see Connecting entities.

Activity streams

A key aspect of social networking apps is the ability to provide and publish data streams of user actions, such as ongoing lists of comments, activities, and tweets. API BaaS simplifies management and routing of these data streams by providing an activity entity that is specifically designed to automatically create a relationship between activities and the user who created them.

To learn more about activities and activity feeds, see Activity feeds.

User management

Registration and login

You can easily add and manage users by providing the core services necessary to handle secure registration and log in, including OAuth 2.0-compliant client authentication. In addition, any number of default or custom data entities and properties can be associated with a user entity to create complete user profiles.

To learn more about user management, see Working with user data.

To learn more about authentication, see Authenticating users and application clients.

Roles & permissions

Applications often require the ability to configure fine-grain control of user access to data, features and functionality. API BaaS solves the implementation details of user access with roles and permissions. Simply create roles that represent user types or access levels, such as Administrator, then assign the necessary permissions to that role. With a single API call, you can then associate your roles with any user or group of users.

To learn more about user roles and permissions, see Managing access by defining permission rules.


Groups are a flexible way to organize your users based on any number of criteria. For example, you might group users based on interests or location to more effectively deliver relevant content, target offers, or customize campaigns. You can also take advantage of the groups entity to enable group-based social networking activities, such as allowing your users to create private information feeds or circles of friends.

To learn more about groups, see Working with group data.

Third-party authentication

In addition to supporting user management and OAuth-based login for your app, API BaaS also makes it easy to integrate third-party authentication through such popular services as Facebook, Twitter and other OAuth-enabled accounts. Providing third-party sign-in can improve user experience, while increasing adoption, giving you access to valuable information from social networks and services.

To learn more about using third-party sign-in, see Facebook sign in.


The device entity allows you to capture geolocation data from your users' GPS-enabled devices to more effectively target campaigns, push notifications, offers and more. Geolocation also gives you an important data point for contextualizing and analyzing trends and user behavior.

To learn more about geolocation, see Geolocation.

Push notifications

Push notifications are the most effective way to engage your users with relevant content, and thanks to API BaaS, implementing them can be done in minutes. Simply register your app and your user's devices with a notification provider, such as Apple Push Notification Service or Google Cloud Messaging, then use the API BaaS notification entity to send millions of push notifications a month at no cost. When used in conjunction with queries of user and application data, push notifications become a powerful tool for leveraging user data, ensuring relevancy and driving engagement.

To learn more about push notifications, see Push notifications overview.

Configuration management

By giving you the ability to push configuration changes directly to users' devices, API BaaS lets you test and deliver bug fixes and performance improvements in real time. Remote configuration management can even be used to push changes to a subset of all users, enabling A/B testing of fixes, so that you can monitor and collect data to ensure your updates perform as intended before they are pushed to your entire user base.

To learn more about configuration management, see Mobile Application Performance Monitoring goes open source.

Error & performance monitoring

One of the largest barriers to the success of an app can be the ability of developers to respond quickly and precisely to performance issues and bugs. API BaaS includes data logging and visualization tools that let you monitor and analyze network performance, usage patterns, crash statistics and other key metrics, giving you the data necessary to quickly manage performance issues as they arise.

For more information, see Mobile Application Performance Monitoring goes open source.